Michael Jordan sues two Chicago grocery stores
By J.E. Skeets

Michael Jordan wants $10 million from two grocery stores — bagged and carried out to his car — that he says used his identity without permission in ads published in a commemorative Sports Illustrated issue, "Jordan: A Hall of Fame Career."

In the pair of lawsuits filed in Chicago court, Jordan says Dominick's Finer Foods and Jewel Food Stores took their Hall of Fame congratulations a little too far.

According to the suit, the Dominick's ad features MJ's name with the phrase "You are a cut above" and a photo of a steak. (Witty!) Below the congratulations is an ad for $2 off a Rancher's Reserve steak, a trademark of Dominick's parent Safeway.

The mesquite-flavored kicker: There are already two steakhouses and an online steak company named after Jordan. As Matt Bortosik at NBA Chicago points out, there is absolutely no way Jordan would want to sell steaks in direct conflict with his restaurants and companies.

In the Jewel ad, a pair of Jordan's Air Jordan basketball shoes with number 23 on the tongues sit below a message of support that ends with Jewel's friendly "just around the corner" slogan. Apparently, the picture is an "inaccurate and misleading copy" of his famous Nike kicks.

Jordan seeks $5 million from each grocery store for false endorsement, consumer fraud, deceptive trade practices and unfair competition.

While it'd be easy to cynically joke about Michael Jordan, of all people, needing more money, it doesn't mean he should allow himself to be advertised unknowingly. Congratulatory or not, Dominick's and Jewel's advertising departments appear to be at fault.

But hey, if either supermarket chain wants to run a full-page magazine to commemorate The Basketball Jones' upcoming 500th epidose, by all means, knock yourself out. Might I suggest a Canadian bacon angle?

in the sue happy world I hope he loses, not like he needs it or anything, then again maybe he does to pay off his gambling debts, that is if he pays them to begin with...remember when he owed a certain golfer 4 mil, then snitched his was out of the debt.....Give me Barkley anyday

Nah, he has a right to sue, and win! It's the principle of the matter.

In the legal world, he has a winnable case based upon his picture,, maybe not so much about his shoes though.

Elements of a Claim for Unlawful Use of Name or Likeness
A plaintiff must establish three elements to hold someone liable for unlawful use of name or likeness:

1. Use of a Protected Attribute: The plaintiff must show that the defendant used an aspect of his or her identity that is protected by the law. This ordinarily means a plaintiff's name or likeness, but the law protects certain other personal attributes as well.
2. For an Exploitative Purpose: The plaintiff must show that the defendant used his name, likeness, or other personal attributes for commercial or other exploitative purposes. Use of someone's name or likeness for news reporting and other expressive purposes is not exploitative, so long as there is a reasonable relationship between the use of the plaintiff's identity and a matter of legitimate public interest.
3. No Consent: The plaintiff must establish that he or she did not give permission for the offending use.