I wouldn't be surprised if it became an Olympic event, considering they have Rhythmic Gymnastics.

and ribbon twirling...

Cheerleading is a sport! I've been doing it for 16 years and counting. College cheerleader right here. I've played multiple of sports in my life such as Lacrosse, Basketball, Softball and Soccer. And none of these sports caused me as many concussions or injuries as cheerleading did. And believe me if you knew anything about sports as a whole you would know damn well that cheerleading is a sport. Go look at records of the most injuries or even better the most active ones. Cheerleading is a sport! It doesn't take much skill to throw a ball or to catch one or to tackle someone to the ground or even run! Cheerleading builds up a persons endurance. You try doing a 3.5 min routine lifting people in the air throwing tuff tumbling passes and keeping a smile on your face the whole time. Cheerleading is a sport. Maybe not high school cheerleading but college and competitive is.