By RAY LILLEY, Associated Press Writer Ray Lilley, Associated Press Writer – Fri Jul 3, 7:37 am ET

WELLINGTON, New Zealand – New Zealand's national airline has adopted a cheeky way to encourage passengers to watch its in-flight safety video: The cabin crew's uniforms are nothing but body paint.

The "Bare Essentials of Safety," screening in the cabins of planes flying Air New Zealand's main domestic routes, has gone viral online. It had 1.2 million YouTube views by Friday, four days after it was launched.

In the video, three cabin staff and a pilot, all in full body paint applied to look like their uniforms, talk viewers through the aircraft's safety procedures.

A demonstration seat belt, life jacket and arm rests are strategically positioned during the 3 1/2-minute video to protect the cabin crew's ... discretion. Passengers are shown ogling, mostly in appreciation.

The body paint idea is also being used in a series of television advertisements in New Zealand for the airline, which include the promise: "At Air New Zealand, our fares have nothing to hide."

One ad even features chief executive Rob Fyfe in body paint.

"We think in tough times there's a premium for making people smile, and it gives the opportunity to stand out in a crowd," Air New Zealand's marketing general manager Steve Bayliss told The Associated Press.

Each crew member spent about three hours having the body paint applied.

The video needed "a little bit of a hint, but every frame has to be as modest as anything you see at the local swimming pool or the beach in summer," Bayliss said.

After all, the people in the ads are not models or actors but work colleagues, he said.


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now does anyone REALLY think the passengers are paying attention to what is said??? If the plane goes down....they will attack the female crew expecting the b00bs to be floatation devices

You mean b00bs don't float?

I think certain ones do

I can only wish for an all male service staff

They are certainly right about humor during hard times. We could use a bit more of that in here. Though that is something sad about having to use naked people to get people to pay attention to saftey. You'd think being that far off the ground would get your attention.. LOL

You might get part of your wish, but they also might be all gay.. grin!

and that would be a-okay with me - I'd only look and then pay attention to what they were saying

you have to view the video at an angle

And people who have a problem with this video in...3...2..1...

I didn't think the video had a thing to do with safety, as the luggage handlers were also wearing painted on uniforms

Your just jealous that nobody put body paint on you

not jealous at all - I am livid and mad that I couldn't see those uniforms in person

now who would REALLY pay attention to anything they said in the video???? this is the dumbest thing I've ever heard. when the plane is in trouble...all the passengers will think about are b00bs

you are soooo wrong

I would not be thinking of b00bs

no...you'd be thinking about the "snorkels"

what's a snorkel?

Fran...here's is a hint...you will NOT get air from it Might get something else...but not air

then what good is it???????????























maybe I should view it at an angle huh????????????

honey...if you don't know the good of it...then you need more help than a video can provide