I actually just went through this same situation a few weeks ago, and am also currently going through it now. And they are right. You just need to tell him how it is. Tell him you see yourself as a better friend to him than as a better partner. If he is REALLY the nice guy you say he is, than he'll understand. Yes....he will undoubtably be hurt. But in the long run, it will be better for you both. Afterall, he is only going to want the best for you, and for you to be happy. So, if you being "happy" means not being with him, then he will understand.....IF he is really that nice guy you portray him to be. I know mine were!! :) Hope all works out for ya hun!!