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| Topic: Rudolph the Red-nosed Raindeer. Coming to a Butcher near you | |
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Edited by
willing2
on
Wed 08/25/10 05:19 PM
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A bit pricey for me. Bet it's good on a hot grill.
Will Reindeer Take Off -- In the Meat Aisle? .Print Text Size Steve Friess AOL News FAIRBANKS, Alaska (Aug. 25) -- Ever watch "Rudolph the Red-Nosed Reindeer" and think, "I wonder what that little guy would taste like on the grill?" Probably not, and that points to the challenges that would seem to confront the University of Alaska at Fairbanks researchers who earlier this month launched a study to determine whether consumers will buy reindeer meat, and at what price. Yet so far -- and you might want to hide the next part of this report from your Santa-loving toddlers -- the meat has almost literally been flying out of the local grocery store where the study is taking place. 
HomeGrown Market owner Jeff Johnson received about 500 pounds, or the meat of three slaughtered reindeer, from the herd owned and managed by UAF's Reindeer Research Program at the start of August. Three weeks along, he's only got 150 pounds left and is on pace to run out by the end of the month. He plans to obtain another batch and keep selling for a year to see how things shake out. Jeff Johnson, owner of HomeGrown Market in Fairbanks, Alaska, displays reindeer steaks he sells for $25 a pound as part of a study through the local university to determine whether there's a market for it and what people will pay.Right now, he gets a whopping $25 per pound for prime cuts, $20 per pound for Blitzen burgers.,  (OK, they don't really call them that.) Most of the sales are from walk-in customers, but people as far away as South Carolina have ordered shipments, too. The HomeGrown Market website prominently touts: "We now have reindeer!"
By the way, the average cost of a pound of pure, grass-fed ground beef at the gourmet grocery is $6 per pound. So Donner, at least for now, is drawing more than three times the price of Elsie. "To me it's the novelty of it that's making it go at these prices," Johnson said. "The first 60 days, I think people are just going to buy it because it's reindeer. But what's it going to take for people in Vegas to want to buy reindeer, to go to a restaurant and say, 'Beef, pork, chicken, that's great, but what about reindeer?' I don't mean just the upper-end class, but for average people to say, 'We're going to mix this in to change up our diet because it's exceptionally good meat.'" 'What? Rudolph? How Can You?' As hard as it is for Burl Ives fans to hear, reindeer has some serious health bona fides, http://www.aolnews.com/nation/article/reindeer-meat-pitched-as-healthier-beef-alternative/19603746 |
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Now I am Hungry
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Ive tried it..at least it doesnt taste like chicken...
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