How so?

Some people are beautiful or handsome, glib and charming on the outside but ugly, meanspirited, and slimy or selfish on the inside.

Other beautiful women and hot guys make bad choices.

The women are lonely. The ad is opportunistic.

If the women are lonely, then they have some home issues to work out. If they're willing to put themselves out there to "get busy" with someone else who isn't their husband, who is at fault?

People make bad choices in partners and in life when they are lonely.

We live in a patriarchy that encourages the objectification of women.

It also encourages keeping women "in their place".

These lonely women most likely are misguided and feel they are stuck or have no choice in their lives but to stay married.

Our society has strong implicit sanctions and penalties on women who dare to divorce, stay single, or become single mothers (whether it is by their choice or another's). Some single mothers were married for a long time before or with children, prior to their loss.

I understand what you are saying here in that it is just another ad depicting women as something to use for sex. If the women are doing it because they have made the decision that what they want is an unattached sexual encounter, than that is fine. But, most are doing it out of a desperate emotional need that is not being met. It's very sad.

Perhaps, but they knew what they were getting themselves into when they walked down that aisle. If that's not what they wanted, they should've never gotten married in the first place.

It sounds like you have judged them and decided that what they are doing is bad. If they are to be liberated, they should be able to make that choice for themselves and not have their decisions judged by others who have no idea what brings them pleasure or fulfillment in this life.

I agree with you to a certain extent. But, when people act out of desperation it is not okay to take advantage of the situation. JMO.

The needs can be more than just emotional. They vary from financial, protection, status, acceptance in society to security, and more.

I don't think she was judging anyone. And, I don't think it's wrong to ask questions about these things.

And, I agree 100% that each person should be able to make their own choices about how they want to live their life without being judged. If I had a friend who decided to handle her bad marriage this way, I would talk to her about it first and see if there were some underlying problem we could address before she did this. If she said, no, and wanted to do this than that would be her decision.

Often we minimize and deny what we feel or know to be true, for whatever the reason; male and female alike. Many times, that reason is loneliness.

No, the OP was not judging the women, but the ad. If a married woman chooses this with full knowledge and consent of her partner, or if the partner expressly states to her that she can do whatever she likes, as long as they don't know about it, it is NOT the woman's fault. There is nothing wrong with polyamory.

As to pleasure? The ad states that the women are lonely, which is an emotional need. We do not make the best decisions when we are lonely, male or female.

The ad is talking about meeting "cheating" wives, which promotes deception and lying of both parties involved. This brings us to the question of why the women feel the need to lie and deceive. Is it due to poor character? I do not think so if it is truly loneliness that is motivating them. However, perhaps there is a healthier way to deal with their feeling trapped, smothered, etc. Figuring this out is not really the purpose of the OP, though.

The ad isn't talking about polysexuality, like some alt sites do. Polysexuality is perfectly valid in some circumstances, in my humble opinion. Those sites may not be your cup of tea, but they are valid because they are up front and honest about what it is that the folks are seeking.

This ad promotes a site which preys on the emotional loneliness of women. It takes opportunity of their weakness - whether that weakness is temporary or more pervasive.

Personally, I wouldn't deal with a site like that. Not from a "moralizing" standpoint or anything -- what adult women, married or not, want to do with their lives is none of my business -- but just because I don't particularly need the complications that are inevitably attached to these situations.



The statistic is low, from what I've read elsewhere.

The ad, I'm guessing, is encouraging people, primarily, to join the site and presumably spend their money there. (Assuming it's a pay site -- I've never actually looked into it.) Secondarily, in order to maintain membership numbers, they would be encouraging a.) married women to cheat, and b.) men to be OK with the idea of getting involved with married women. As I said earlier, that doesn't interest me at all, but I'm assuming there's a market for it -- or at least someone believes there is, enough to set up a website to satiate that market.

Implications? -- Money trumps everything else. And sex sells.

I wonder how many people who say that it's perfectly okay to do this as long as the woman is doing it because she wants to....would agree if it was someone they knew. Or would they condemn that woman's behavior as wrong? Would they tell their female friend or relative that it's okay to do this and it's not bad?

Yep.

Everybody makes bad decisions in life. The car you bought is plagued with mechanical problems, but it's cute. Those windows are hideous, but they were on sale. You ate that burrito because they're SOOOOOO good, but you know they give you terrible farts.

My point is, everybody is responsible for their own personal accountability. Most people just choose NOT to be, preferring to place blame elsewhere.

This is not to say I'm condoning anything (except personal accountability), I'm just saying that people have to live with their own decisions they make.

Totally agree with you

that I agree with.